Digital marketing is one of the most in-demand and lucrative careers in the 21st century. With the rapid growth of online platforms, businesses need skilled professionals who can create, manage, and optimize their digital presence and reach their target audience. But how much do digital marketers earn in 2024? What are the factors that influence their income? And what are the best ways to increase your digital marketing salary?
In this article, we will answer these questions and more, based on the latest data and trends in the industry. We will also share some tips and resources to help you boost your digital marketing skills and income.
According to the U.S. Bureau of Labor Statistics, the median annual wage for advertising, promotions, and marketing managers was $141,490 in May 2020. This is much higher than the median annual wage for all occupations, which was $41,950. However, this figure does not reflect the specific salary of digital marketers, as it includes other types of marketing managers as well.
To get a more accurate picture of the average digital marketing salary in 2024, we can look at some online sources that collect and analyze salary data from various sources, such as Glassdoor, Indeed, ZipRecruiter, and PayScale. These sources provide different estimates, depending on the sample size, methodology, and location. However, we can get a general idea of the range and distribution of digital marketing salaries by comparing them.
Digital Marketing Salary comparisons
Glassdoor
The average base salary for a digital marketer in the United States was $57,473 in January 2024. This is based on 3,787 salaries submitted anonymously to Glassdoor by digital marketer employees. The lowest 10% earned less than $36,000, while the highest 10% earned more than $86,000.
Indeed
The average salary for a digital marketer in the United States was $64,509 in January 2024. This is based on 2,216 salaries submitted anonymously to Indeed by digital marketer employees, users, and collected from past and present job advertisements on Indeed in the past 36 months. The lowest 10% earned less than $35,000, while the highest 10% earned more than $97,000.
ZipRecruiter
The average salary for a digital marketer in the United States was $60,714 in January 2024. This is based on 28,624 salaries submitted anonymously to ZipRecruiter by digital marketer employees. The lowest 10% earned less than $32,500, while the highest 10% earned more than $94,000.
PayScale
The average salary for a digital marketer in the United States was $51,984 in January 2024. This is based on 2,857 salaries submitted anonymously to PayScale by digital marketer employees. The lowest 10% earned less than $35,000, while the highest 10% earned more than $77,000.
As we can see, the average digital marketing salary in 2024 varies depending on the source, but it is generally around $50,000 to $60,000 per year. The lowest 10% earn around $35,000, while the highest 10% earn around $90,000. Of course, these are just averages, and the actual salary of a digital marketer may differ depending on many factors, such as experience, education, skills, location, industry, and company.
The factors that affect digital marketing salary in 2024
Digital marketing is a broad and diverse field that encompasses many different roles, responsibilities, and skills. Therefore, the salary of a digital marketer may vary significantly depending on the specific position, level, and function they perform. Some of the most common digital marketing roles and their average salaries in 2024 are:
Digital Marketing Manager:
A digital marketing manager is responsible for overseeing and coordinating the overall digital marketing strategy and campaigns of a company or organization. They may also manage a team of digital marketers and collaborate with other departments and stakeholders. The average salary for a digital marketing manager in the United States was $74,269 in January 2024.
Digital Marketing Specialist:
A digital marketing specialist is responsible for executing and optimizing specific digital marketing activities and channels, such as SEO, SEM, email marketing, social media marketing, content marketing, web analytics, etc. They may also report on the performance and results of their campaigns and make recommendations for improvement. The average salary for a digital marketing specialist in the United States was $50,977 in January 2024.
Digital Marketing Analyst:
A digital marketing analyst is responsible for collecting, analyzing, and interpreting data from various digital marketing sources and platforms, such as Google Analytics, Facebook Ads, Google Ads, etc. They may also provide insights and recommendations to improve the effectiveness and efficiency of digital marketing campaigns and strategies. The average salary for a digital marketing analyst in the United States was $54,907 in January 2024.
Digital Marketing Consultant:
A digital marketing consultant is an independent professional who provides expert advice and guidance to clients on various aspects of digital marketing, such as strategy, planning, implementation, evaluation, etc. They may also offer training, coaching, or mentoring services to clients or their staff. The average salary for a digital marketing consultant in the United States was $63,179 in January 2024.
Besides the role, other factors that can affect the salary of a digital marketer
As we can see, the salary of a digital marketer depends on many factors, and it can vary widely depending on the specific situation and circumstances. Therefore, it is important to do your own research and compare different sources and options before deciding on your career path and salary expectations.
Experience:
As with most professions, the more experience a digital marketer has, the higher their salary is likely to be. According to PayScale, the average salary for a digital marketer with less than one year of experience was $44,000 in January 2024, while the average salary for a digital marketer with more than 10 years of experience was $69,000.
Education:
The level and type of education a digital marketer has can also influence their salary. According to PayScale, the average salary for a digital marketer with a bachelor’s degree was $52,000 in January 2024, while the average salary for a digital marketer with a master’s degree was $59,000. Additionally, having relevant certifications or credentials, such as Google Analytics, Google Ads, Facebook Blueprint, HubSpot, etc., can also boost a digital marketer’s salary and credibility.
Skills:
The skills and competencies a digital marketer possesses can also affect their salary. According to PayScale, some of the most valuable skills for a digital marketer in 2024 were web design, web development, graphic design, video editing, copywriting, SEO, SEM, email marketing, social media marketing, content marketing, web analytics, etc. The more skills a digital marketer has, and the more proficient they are, the higher their salary is likely to be.
Location:
The location where a digital marketer works can also have a significant impact on their salary. According to ZipRecruiter, some of the highest-paying states for digital marketers in 2024 were New York, Massachusetts, Washington, New Hampshire, and California, where the average salary ranged from $67,000 to $72,000. On the other hand, some of the lowest-paying states for digital marketers in 2024 were Mississippi, West Virginia, Arkansas, Montana, and South Dakota, where the average salary ranged from $46,000 to $49,000.
Industry:
The industry where a digital marketer works can also influence their salary. According to Glassdoor, some of the highest-paying industries for digital marketers in 2024 were software, internet, finance, retail, and media, where the average salary ranged from $60,000 to $66,000. On the other hand, some of the lowest-paying industries for digital marketers in 2024 were education, non-profit, health care, and government, where the average salary ranged from $48,000 to $52,000.
Company:
The company where a digital marketer works can also affect their salary. According to Glassdoor, some of the highest-paying companies for digital marketers in 2024 were Amazon, Google, Facebook, Microsoft, and Netflix, where the average salary ranged from $79,000 to $97,000. On the other hand, some of the lowest-paying companies for digital marketers in 2024 were Gannett, iHeartMedia, Sinclair Broadcast Group, Meredith Corporation, and Cox Media Group, where the average salary ranged from $41,000 to $46,000.
The best ways to increase your digital marketing salary in 2024
If you are a digital marketer who wants to increase your salary in 2024, or if you are aspiring to become one, there are some steps you can take to improve your chances of earning more. Here are some of the best ways to increase your digital marketing salary in 2024:
Update your skills and knowledge:
Digital marketing is a dynamic and evolving field that requires constant learning and adaptation. Therefore, it is essential to keep your skills and knowledge updated and relevant. You can do this by taking online courses, reading blogs and books, listening to podcasts, watching videos, attending webinars and events, etc. You can also get certified by reputable platforms and organizations, such as Google, Facebook, HubSpot, etc., to validate your skills and increase your credibility.
Expand your network and portfolio:
Networking and building relationships with other digital marketers and potential employers or clients can help you find new opportunities and referrals. You can do this by joining online communities, forums, groups, and platforms, such as LinkedIn, Reddit, Quora, etc., where you can share your expertise, ask questions, and learn from others. You can also create and showcase your portfolio of digital marketing projects and campaigns, such as websites, blogs, social media pages, email newsletters, etc., to demonstrate your skills and results.
Negotiate your salary and benefits:
Negotiating your salary and benefits can help you get paid what you deserve and what the market demands. You can do this by researching the average salary and range for your role, location, industry, and company, and preparing a strong case for why you deserve a raise or a better offer. You can also consider other benefits and perks, such as bonuses, commissions, stock options, flexible hours, remote work, etc., that can add value to your compensation package.
Seek new challenges and opportunities:
Seeking new challenges and opportunities can help you grow your skills, experience, and reputation, and open new doors for your career and income. You can do this by taking on more responsibilities and initiatives, volunteering for new projects and tasks, applying for promotions and leadership roles, or switching to a different company or industry that offers better prospects and rewards.
These are some of the best ways to increase your digital marketing salary in 2024. However, remember that your salary is not the only measure of your success and satisfaction as a digital marketer. You should also consider other factors, such as your passion, purpose, values, goals, and work-life balance, that can make your career more fulfilling and enjoyable.