BABY PRAMS AUSTRALIA

A leading pram brand in Australia, known for its innovative and stylish designs, sought to increase its market share and drive sales in the competitive baby products market. With baby prams australia ads, the brand aimed to reach new parents effectively and efficiently, leveraging the strengths of both Google Ads and Facebook Ads.

150%

ROAS WITH GOOGLE ADS

30%

INCREASE IN IN-STORE VISITS

20%

UPLIFT IN FACEBOOK SALES

OBJECTIVES

  • To increase brand awareness among expecting and new parents in Australia.
  • To drive online sales and in-store visits.
  • To achieve a higher return on ad spend (ROAS).

STRATEGY

The campaign strategy involved a two-pronged approach:

  1. Google Ads: Targeting high-intent keywords related to prams and baby gear to capture users actively searching for these products.
  2. Facebook Ads: Utilizing demographic and interest-based targeting to reach expecting parents and new families with engaging content.

Google Ads - Execution

The campaign focused on baby prams australia search ads with strong call-to-actions, shopping ads showcasing the prams’ unique features, and remarketing ads to re-engage visitors who had not completed a purchase.

Facebook Ads - Execution

Creative carousel ads highlighted the prams’ various models and features, while video ads demonstrated the ease of use and versatility. Advantage+ shopping campaigns were employed to optimize ad delivery and performance.

baby prams fb ad results

Results

The integrated approach led to impressive results over a 6-month period:

  • A 25% increase in brand searches on Google, indicating heightened brand awareness.
  • Facebook Ads achieved a 27% higher conversion rate for website purchases compared to the previous period.
  • The overall ROAS for the campaign was 150%, with Google Ads contributing to a 30% increase in in-store visits and Facebook Ads driving a 20% uplift in online sales.

Conclusion

The strategic use of Google Ads and Facebook Ads allowed the pram brand to not only reach a wider audience but also to engage them effectively at different stages of the customer journey. The campaign’s success underscored the importance of a diversified ad strategy that leverages the unique advantages of each platform.

StrollEase: Journeying Together

“As the owner of a pram brand in Australia, I’ve witnessed firsthand the transformative power of digital advertising. Our recent campaign using Google Ads and Facebook Ads was nothing short of revolutionary. The targeted approach on Google brought our products to the top of search results, connecting us with parents precisely when they were looking to buy. Meanwhile, Facebook’s dynamic ads allowed us to showcase our prams’ best features through compelling visuals and stories.

 

google and facebook ad testimonial

The results were astounding. We saw a significant uptick in both online and in-store sales, with a remarkable return on ad spend that exceeded all our expectations. These platforms have not only helped us grow our business but also allowed us to connect with our customers in a meaningful way.”

– Jordan Taylor, Head of Marketing at StrollEase