E-commerce Site Redesign Increases Conversions by 189%
SEO-driven redesign preserves rankings while dramatically improving user experience and conversion rates.
The Results
- 189% increase in conversion rate
- Maintained 98% of organic rankings during redesign
- 56% reduction in bounce rate
- 78% improvement in average page load speed
The Challenge
An established e-commerce retailer with strong organic rankings needed to completely redesign their outdated website. They were concerned about losing their valuable SEO equity during the transition, while also needing to significantly improve the user experience to address high bounce rates and poor conversion metrics.
Our Solution
We implemented a comprehensive SEO-driven redesign strategy that preserved existing SEO value while significantly improving the user experience. This included a detailed migration plan, content preservation strategy, and extensive pre-launch testing. We also redesigned the user flow based on behavioral data to optimize for conversions.
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Contact UsThe Implementation
- Developed a comprehensive URL mapping and 301 redirect strategy
- Created a staging environment for testing before launch
- Preserved and enhanced existing content while improving its presentation
- Implemented mobile-first design principles to improve responsiveness
- Rebuilt the checkout process based on user testing and behavior data
- Optimized site architecture for both user navigation and search engine crawling
Emma Davis E-commerce Manager"We were extremely nervous about redesigning our site given how much of our business depends on organic search traffic. The team's methodical approach not only preserved our rankings but transformed our conversion rates. It's been a complete win."