SaaS Company Increases Demo Bookings by 345%
A comprehensive content strategy and technical SEO overhaul that transformed organic search into the #1 lead source.
The Results
- 345% increase in demo bookings from organic traffic
- 273% growth in organic visitor-to-lead conversion
- Created 50+ high-ranking, industry-focused content pieces
- Reduced bounce rate by 32% through UX improvements
The Challenge
A B2B SaaS company specializing in project management software was struggling to generate qualified leads. Their existing content strategy was inconsistent, and their website wasn't optimized for conversion. Despite significant investments in paid advertising, they were not seeing the ROI they expected, and organic traffic was minimal.
Our Solution
We developed a comprehensive content strategy focused on addressing customer pain points throughout the buyer's journey. This was paired with a technical SEO overhaul and conversion rate optimization. We created in-depth content pieces targeting high-intent keywords and redesigned key landing pages to improve lead capture.
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Contact UsThe Implementation
- Conducted competitor analysis and keyword research to identify content gaps
- Developed a content calendar targeting each stage of the buyer's journey
- Created 50+ in-depth blog posts, case studies, and guides focused on high-intent keywords
- Optimized technical SEO elements including site speed, mobile usability, and schema markup
- Redesigned key landing pages with clear CTAs and lead capture forms
- Implemented A/B testing to continuously improve conversion rates
Michael Chen Marketing Director"The strategic approach to content and SEO has completely transformed our lead generation. Organic search has become our top source of qualified leads, and the quality of those leads is significantly better than what we were getting through paid channels."