Real Estate Agency Increases High-Value Leads by 394%
Content strategy and SEO help luxury real estate agency attract qualified buyers and sellers.
The Results
- 394% increase in qualified leads from organic search
- Average lead value increased by 215%
- Dominating rankings for luxury property searches in target market
- $4.2M in directly attributed commissions from organic search leads
The Challenge
A luxury real estate agency was spending heavily on paid advertising with diminishing returns. They were struggling to differentiate themselves in a competitive market and weren't effectively targeting high-net-worth individuals looking for premium properties. Their digital presence failed to convey their expertise in the luxury market.
Our Solution
We developed a comprehensive organic strategy focused on establishing the agency as the definitive authority on luxury real estate in their market. This included creating neighborhood guides, investment analyses, architectural features, and luxury lifestyle content that appealed specifically to their target clientele. We also implemented advanced schema markup for real estate and optimized for highly specific luxury property search terms.
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Contact UsThe Implementation
- Created in-depth neighborhood guides highlighting luxury amenities and lifestyle
- Developed market analysis content showcasing investment potential and trends
- Implemented luxury-focused property schema markup for enhanced SERP features
- Created architectural and design content appealing to luxury buyers
- Optimized for ultra-specific luxury property search terms
- Implemented lead scoring to identify the highest value prospects
Victoria Harrison Brokerage Owner"The quality of leads we now get from organic search is remarkable. These are serious buyers and sellers who come to us already familiar with our expertise. Our agents spend less time qualifying leads and more time closing deals."