Local Service Provider Expands to 5 New Markets
Strategic local SEO campaign enables regional service business to successfully expand into multiple new markets.
The Results
- Dominating local search in 5 new geographic markets
- 412% increase in location-specific organic traffic
- 268% growth in inbound leads from Google Business Profile
- ROI of 843% on SEO investment
The Challenge
A regional home services company wanted to expand beyond their original market into five new cities. They had a strong reputation in their home territory but no online presence in the target expansion areas. They needed to quickly establish visibility and credibility in these new markets to support their physical expansion.
Our Solution
We implemented a comprehensive local SEO strategy for each target market, focusing on location-specific keyword optimization, local link building, and Google Business Profile optimization. We also developed location-specific content highlighting the company's services in each new market and built a review generation system to quickly establish credibility.
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Contact UsThe Implementation
- Created and optimized location-specific pages for each new market
- Implemented local schema markup for all service pages
- Optimized and verified Google Business Profiles for each location
- Developed a local link building strategy targeting local directories and partnerships
- Created a review generation system to quickly build reviews across platforms
- Implemented location-specific content strategy highlighting services in each market
Robert Williams Operations Director"The local SEO strategy made our expansion so much smoother than we anticipated. Within months, we were ranking for key terms in each new market, and the leads started coming in faster than we could handle them. The ROI has been incredible."