Restaurant Franchise Achieves 276% Growth Across 35 Locations
Strategic multi-location SEO campaign delivers consistent results across franchise network.
The Results
- 276% average increase in organic traffic across all locations
- 324% growth in online orders through location pages
- Achieved top 3 rankings for key terms in 92% of location markets
- Reduced dependency on third-party delivery apps by 47%
The Challenge
A growing restaurant franchise with 35 locations across multiple states was struggling with inconsistent online visibility. Each location had varying levels of online presence and performance, with some thriving while others struggled to attract customers. They were also heavily dependent on costly third-party delivery platforms rather than direct orders.
Our Solution
We implemented a scalable multi-location SEO strategy that maintained brand consistency while optimizing for local relevance. This included creating unique content for each location, implementing centralized-but-customizable Google Business Profile management, and developing location-specific landing pages optimized for both online ordering and in-restaurant visits.
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Contact UsThe Implementation
- Created a scalable framework for location-specific pages with unique elements
- Implemented centralized Google Business Profile management with local customizations
- Developed location-specific content highlighting unique features of each restaurant
- Optimized online ordering system for SEO and conversion rate
- Created local link building opportunities through community involvement
- Implemented structured data markup for restaurants, menus, and locations
Carlos Mendez Franchise Operations Director"The multi-location approach transformed how we think about our digital presence. We've seen remarkable growth across all our locations, and the reduction in third-party delivery dependencies has significantly improved our profit margins."