B2B SaaS Company Overtakes Market Leader in Search Visibility
Strategic SEO campaign helps challenger brand surpass established competitor in organic search.
The Results
- Surpassed primary competitor for 78% of target keywords
- 312% increase in demo requests from organic search
- Reduced customer acquisition cost by 54%
- Achieved #1 ranking for industry's highest volume search term
The Challenge
A B2B SaaS company with a superior product was struggling to gain market share against a well-established competitor with strong brand recognition. Despite offering better features and value, they were consistently overshadowed in search results by the incumbent. Their marketing team had limited resources compared to their larger competitor.
Our Solution
We developed a strategic SEO campaign focused on identifying and exploiting content gaps in the competitor's strategy. This included creating comprehensive resources targeting high-intent keywords that the competitor wasn't adequately addressing, developing comparison content that highlighted our client's unique advantages, and building a technical SEO foundation that gave them a performance edge.
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Contact UsThe Implementation
- Conducted comprehensive competitor analysis to identify content and keyword gaps
- Created in-depth resources targeting high-intent, underserved keywords
- Developed strategic comparison content highlighting product advantages
- Implemented technical optimizations for superior page speed and user experience
- Created industry studies and original research to establish thought leadership
- Built relationships with industry publications for high-value link building
Daniel Walsh Marketing Director"It seemed impossible that we could outrank our much larger competitor, but the strategic approach to identifying and exploiting their content gaps worked brilliantly. Organic search has become our primary growth channel, and we're now seen as the industry leader."